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| Criterion |  Product Strategy Impact Mapping |  Product Discovery Outcome-Driven Innovation |  Delivery Communication Plan |
|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 45-90 min | Mehrere Wochen | 45-90 min |
Participantsdifferent | 3-8 | 2-6 researchers plus sample | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Communication Plan, Channel Matrix, Message Cadence |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | OutcomesInnovationResearchQuantitative | CommunicationStakeholdersDeliveryPlanning |
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