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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving.
Complexitydifferent
MediumMediumLow
Timedifferent
45-90 minMultiple workshops over several weeks45-90 min
Participantsdifferent
3-82-83-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsHooked loop, Trigger map, Reward design, Ethics checkForce Field Map, Change Levers, Risk Notes
Tagsno overlap
OutcomesStrategyBehaviorPlanning
GrowthBehaviorRetention
ChangeDecisionStrategy
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for OODA Loop.
Decision Making
OODA Loop
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method