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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.
Complexitysame
MediumMediumMedium
Timedifferent
45-90 minMultiple workshops over several weeks30-90 min
Participantsdifferent
3-82-81-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsHooked loop, Trigger map, Reward design, Ethics checkDecision Tree, Option Map, Assumption List
Tagsno overlap
OutcomesStrategyBehaviorPlanning
GrowthBehaviorRetention
DecisionTreeOptions
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB