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| Criterion |  Product Strategy Impact Mapping |  Growth Funnel Analysis |  Growth Hooked Model |
|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 45-90 min | 1-3 h | Multiple workshops over several weeks |
Participantsdifferent | 3-8 | 1-5 | 2-8 |
Formatdifferent | Workshop | Async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Funnel report, Drop-off analysis, Optimization hypotheses | Hooked loop, Trigger map, Reward design, Ethics check |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | AnalyticsConversionGrowth | GrowthBehaviorRetention |
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