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| Criterion |  Product Strategy Impact Mapping |  UX Research Empathy Mapping |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 45-90 min | 30–60 min | 30–60 min per interview |
Participantsdifferent | 3-8 | 4-8 | 1 participant per interview |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Empathy Map, Assumptions List, Research Gaps | Interview Notes, Themes, Insight Summary |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | SynthesisQualitativeWorkshop | QualitativeResearchCustomerDiscovery |
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