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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitysame
MediumMediumMedium
Timedifferent
45-90 min1-4 Wochen1-2 h Setup, laufend
Participantsdifferent
3-85-202-6
Formatdifferent
WorkshopAsyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsDiary Entries, Longitudinal Patterns, Experience TimelineOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
OutcomesStrategyBehaviorPlanning
UX researchTrackingBehavior
DiscoveryOutcomesExperimentsOpportunity
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test