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| Criterion |  Product Strategy Impact Mapping |  Innovation Design Thinking |  Delivery Communication Plan |
|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 45-90 min | 1 Tag bis mehrere Wochen | 45-90 min |
Participantsdifferent | 3-8 | 4-10 | 2-6 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Problem Statement, Prototype, Test Learnings | Communication Plan, Channel Matrix, Message Cadence |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | InnovationPrototypeResearch | CommunicationStakeholdersDeliveryPlanning |
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