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| Criterion |  Product Strategy Impact Mapping |  Knowledge Modeling Concept Mapping |
|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. |
Complexitysame | Medium | Medium |
Timedifferent | 45-90 min | 1-2 h |
Participantsdifferent | 3-8 | 1-8 |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Concept Map, Relationship Labels, Knowledge Gaps |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | KnowledgeConceptsMappingSensemaking |
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