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| Criterion |  Product Strategy Impact Mapping |  UX Research Card Sorting |  UX Research Tree Testing |
|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 45-90 min | 20-45 min | 1-2 Tage |
Participantsdifferent | 3-8 | Based on research question | Based on research question |
Formatdifferent | Workshop | Workshop + async | Async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Content groups, Label set, IA hypotheses | Findability Metrics, Path Analysis, Revised IA |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | Information architectureNavigationStructure | Information architectureNavigationFindability |
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