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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitydifferent
MediumLowMedium
Timedifferent
45-90 min30-60 min60-120 min
Participantsdifferent
3-81-53-8
Formatdifferent
WorkshopAsyncWorkshop
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsABC Classification, Focus Rules, Control ListFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
OutcomesStrategyBehaviorPlanning
PrioritizationOperationsPortfolio
GrowthRetentionConversion
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for ALPEN Method
Operations
ALPEN Method
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis