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| Criterion |  Product Strategy Impact Mapping |  Growth A/B Testing |  Growth Funnel Analysis |
|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 45-90 min | 1-4 Wochen | 1-3 h |
Participantsdifferent | 3-8 | 1-6 | 1-5 |
Formatdifferent | Workshop | Async | Async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Experiment results, Decision log, Learning summary | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | ExperimentsGrowthAnalyticsValidation | AnalyticsConversionGrowth |
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