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| Criterion |  Decision Making Impact Filter |  Growth A/B Testing |
|---|---|---|
Purposedifferent | With new ideas or requests, the conversation often turns to solutions too early and to effect too little. An Impact Filter forces the initiative into an effect perspective and checks whether it creates a relevant difference. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | High |
Timedifferent | 20-45 min | 1-4 Wochen |
Participantssame | 1-6 | 1-6 |
Formatdifferent | Workshop + async | Async |
Outputdifferent | Impact Filter, Success Criteria, Next Step | Experiment results, Decision log, Learning summary |
Tagsno overlap | ImpactOutcomesFramingDecision | ExperimentsGrowthAnalyticsValidation |
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