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Criterion
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitysame
LowLow
Timedifferent
30-60 min1-5 Tage
Participantsdifferent
2-10Nutzertraffic
Formatdifferent
Workshop + asyncAsync
Outputdifferent
Iceberg Worksheet, Pattern Notes, Intervention IdeasInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
Systems thinkingRoot causePatterns
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph