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Criterion
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitydifferent
LowMedium
Timedifferent
30-60 min1-3 h
Participantsdifferent
2-101-5
Formatdifferent
Workshop + asyncAsync
Outputdifferent
Iceberg Worksheet, Pattern Notes, Intervention IdeasFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
Systems thinkingRoot causePatterns
AnalyticsConversionGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Paper illustration of Family Tree Analysis with its method-specific working model.
Operations
Family Tree Analysis