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Criterion
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Purposedifferent
The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.
Complexitydifferent
LowHighHigh
Timedifferent
30-60 min4-5 TageMehrere Wochen
Participantsdifferent
2-105-82-6 researchers plus sample
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Iceberg Worksheet, Pattern Notes, Intervention IdeasPrototype, Test Findings, Decision RationaleDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses
Tagsno overlap
Systems thinkingRoot causePatterns
Design sprintPrototypeValidationInnovation
OutcomesInnovationResearchQuantitative
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree