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| Criterion |  Product Strategy ICE Scoring |  Innovation Design Thinking |  Decision Making Assumption Surfacing |
|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Low | High | Low |
Timedifferent | 30-60 min | 1 Tag bis mehrere Wochen | 45-90 min |
Participantsdifferent | 2-8 | 4-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | ICE Table, Top Idea List | Problem Statement, Prototype, Test Learnings | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | PrioritizationScoringGrowthDecision | InnovationPrototypeResearch | AssumptionsRiskDecisionDiscovery |
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