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Criterion
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
LowHighLow
Timedifferent
30-60 min1-4 Wochen1-5 Tage
Participantsdifferent
2-86-30 ExpertenNutzertraffic
Formatdifferent
Workshop + asyncAsyncAsync
Outputdifferent
ICE Table, Top Idea ListExpert Forecast, Consensus Range, Assumption NotesInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
PrioritizationScoringGrowthDecision
ForecastingExpertsDecisionStrategy
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping