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| Criterion |  Product Strategy ICE Scoring |  Decision Making Decision Matrix |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30-60 min | 45-90 min | 20-35 min |
Participantsdifferent | 2-8 | 2-8 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | ICE Table, Top Idea List | Decision Matrix, Scoring Rationale, Selected Option | Test Card with a pre-set threshold |
Tagsno overlap | PrioritizationScoringGrowthDecision | DecisionCriteriaScoringTradeoffs | ExperimentsValidationDiscoveryHypothesis |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
