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| Criterion |  Product Strategy ICE Scoring |  UX Design Customer Journey Canvas |  Decision Making Decision Matrix |
|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30-60 min | 1-3 h | 45-90 min |
Participantsdifferent | 2-8 | 3-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | ICE Table, Top Idea List | Customer Journey Canvas, Pain Points, Experience Opportunities | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | PrioritizationScoringGrowthDecision | JourneyCustomerService designCanvas | DecisionCriteriaScoringTradeoffs |
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