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| Criterion |  Product Strategy ICE Scoring |  Facilitation Consensus Workshop |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | High |
Timedifferent | 30-60 min | 1-3 h | 1-4 Wochen |
Participantsdifferent | 2-8 | 5-30 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | ICE Table, Top Idea List | Consensus Clusters, Theme Titles, Priority Areas | Experiment results, Decision log, Learning summary |
Tagsno overlap | PrioritizationScoringGrowthDecision | FacilitationConsensusWorkshopAlignment | ExperimentsGrowthAnalyticsValidation |
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