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Criterion
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 hMultiple workshops over several weeks60-120 min
Participantsdifferent
2-82-83-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Issue Map, Positions, Argument NotesHooked loop, Trigger map, Reward design, Ethics checkFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
RationaleKnowledgeDecision
GrowthBehaviorRetention
GrowthRetentionConversion
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric