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Criterion
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumHighHigh
Timedifferent
1-3 h1-4 Wochen1-4 Wochen
Participantsdifferent
2-86-30 Experten1-6
Formatdifferent
Workshop + asyncAsyncAsync
Outputdifferent
Issue Map, Positions, Argument NotesExpert Forecast, Consensus Range, Assumption NotesExperiment results, Decision log, Learning summary
Tagsno overlap
RationaleKnowledgeDecision
ForecastingExpertsDecisionStrategy
ExperimentsGrowthAnalyticsValidation
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Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping