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Criterion
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Purposedifferent
IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.
Complexitydifferent
MediumHighMedium
Timedifferent
1-3 h1-4 Wochen45-120 min
Participantsdifferent
2-81-62-8
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Issue Map, Positions, Argument NotesExperiment results, Decision log, Learning summaryTrade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides
Tagsno overlap
RationaleKnowledgeDecision
ExperimentsGrowthAnalyticsValidation
TradeoffsDecisionCriteriaOptions
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Argument Mapping
Decision Making
Argument Mapping