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| Criterion |  Innovation How Might We |  UX Research Personas |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–45 min | 1-3 Tage | 45–90 min |
Participantsdifferent | 1-10 | Internes Team | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Persona Profiles, Needs Summary, Scenario Notes | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | FramingOpportunityIdeationQuestions | ResearchCustomerSynthesis | SynthesisQualitativeRoot cause |
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