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| Criterion |  Innovation How Might We |  Product Strategy ICE Scoring |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | High |
Timedifferent | 30–45 min | 30-60 min | 1-4 Wochen |
Participantsdifferent | 1-10 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | ICE Table, Top Idea List | Experiment results, Decision log, Learning summary |
Tagsno overlap | FramingOpportunityIdeationQuestions | PrioritizationScoringGrowthDecision | ExperimentsGrowthAnalyticsValidation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
