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| Criterion |  Innovation How Might We |  Growth Hooked Model |  Growth Funnel Analysis |
|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–45 min | Multiple workshops over several weeks | 1-3 h |
Participantsdifferent | 1-10 | 2-8 | 1-5 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Hooked loop, Trigger map, Reward design, Ethics check | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | FramingOpportunityIdeationQuestions | GrowthBehaviorRetention | AnalyticsConversionGrowth |
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