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| Criterion |  Innovation How Might We |  Growth Funnel Analysis |  Growth Flywheel |
|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–45 min | 1-3 h | 60-120 min |
Participantsdifferent | 1-10 | 1-5 | 3-8 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | FramingOpportunityIdeationQuestions | AnalyticsConversionGrowth | GrowthRetentionConversion |
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