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| Criterion |  Innovation How Might We |  UX Research Empathy Mapping |  Innovation Reverse Brainstorming |
|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. |
Complexitysame | Low | Low | Low |
Timedifferent | 30–45 min | 30–60 min | 30-60 min |
Participantsdifferent | 1-10 | 4-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Empathy Map, Assumptions List, Research Gaps | Reverse Ideas, Risk Themes, Solution Ideas |
Tagsno overlap | FramingOpportunityIdeationQuestions | SynthesisQualitativeWorkshop | BrainstormingIdeationCreativityRisk |
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