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Criterion
How Might We
Innovation
How Might We
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
LowHighLow
Timedifferent
30–45 min1-4 Wochen1-5 Tage
Participantsdifferent
1-106-30 ExpertenNutzertraffic
Formatdifferent
Workshop + asyncAsyncAsync
Outputdifferent
HMW Questions, Challenge Framing, Idea PromptsExpert Forecast, Consensus Range, Assumption NotesInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
FramingOpportunityIdeationQuestions
ForecastingExpertsDecisionStrategy
ValidationExperimentsDemandGrowth
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping