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| Criterion | ![]() Innovation How Might We | ![]() Decision Making Decision Tree | ![]() Product Strategy ICE Scoring |
|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–45 min | 30-90 min | 30-60 min |
Participantsdifferent | 1-10 | 1-6 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Decision Tree, Option Map, Assumption List | ICE Table, Top Idea List |
Tagsno overlap | FramingOpportunityIdeationQuestions | DecisionTreeOptions | PrioritizationScoringGrowthDecision |
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