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| Criterion |  Innovation How Might We |  Delivery Cost of Delay |  Product Strategy ICE Scoring |
|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Low | High | Low |
Timedifferent | 30–45 min | 90-180 min | 30-60 min |
Participantsdifferent | 1-10 | 3-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | CoD Table, Prioritization Sequence | ICE Table, Top Idea List |
Tagsno overlap | FramingOpportunityIdeationQuestions | PrioritizationDeliveryEconomicsDecision | PrioritizationScoringGrowthDecision |
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