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Criterion
How Might We
Innovation
How Might We
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Domain Context Map
Domain Modeling
Domain Context Map
Purposedifferent
With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When a domain model and its associated contexts need to be thought through together, it creates a shared overview. It connects the business view and organizational boundary into a readable whole.
Complexitydifferent
LowLowMedium
Timedifferent
30–45 min45-90 min1-3 h
Participantsdifferent
1-102-83-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
HMW Questions, Challenge Framing, Idea PromptsAnsoff Matrix, Growth Options, Risk NotesDomain Context Map, Boundary Notes, Ownership Map
Tagsno overlap
FramingOpportunityIdeationQuestions
GrowthStrategyMarketPortfolio
Domain-Driven DesignContextBoundaries
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Context Map workspace showing the question, observations, and next decision.
Domain Modeling
Context Map
A paper-based illustration representing Bounded Context Canvas with its core stages and visible working result.
Domain Modeling
Bounded Context Canvas
A paper-based illustration representing Context Canvas with its core stages and visible working result.
Product Discovery
Context Canvas
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis