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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving.
Complexitydifferent
MediumLowLow
Timedifferent
Multiple workshops over several weeks1-5 Tage45-90 min
Participantsdifferent
2-8Nutzertraffic3-12
Formatdifferent
Workshop + asyncAsyncWorkshop
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkInterest Metrics, Conversion Signal, Learning NoteForce Field Map, Change Levers, Risk Notes
Tagsno overlap
GrowthBehaviorRetention
ValidationExperimentsDemandGrowth
ChangeDecisionStrategy
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix