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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of Lean UX Canvas with its method-specific working model.
UX Design
Lean UX Canvas
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumMediumLow
Timedifferent
Multiple workshops over several weeks2-3 h1-2 h
Participantsdifferent
2-83-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkCompleted Lean UX Canvas, Hypothesis list, First experimentDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
GrowthBehaviorRetention
CanvasHypothesisOutcomesDiscovery
StrategyDecisionAssumptionsHypothesis
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method