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| Criterion | ![]() Growth Hooked Model | ![]() Product Strategy Impact Mapping | ![]() Systems Thinking Theory of Change |
|---|---|---|---|
Purposedifferent | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Theory of Change translates a desired impact into a traceable chain of change. It makes assumptions, intermediate goals, and measurement points visible before a program is rolled out at scale. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | Multiple workshops over several weeks | 45-90 min | 2-6 h |
Participantsdifferent | 2-8 | 3-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Hooked loop, Trigger map, Reward design, Ethics check | Impact Map, Outcome Hypotheses, Delivery Options | Theory of Change Map, Assumptions, Outcome Measures |
Tagsno overlap | GrowthBehaviorRetention | OutcomesStrategyBehaviorPlanning | ImpactOutcomesSystems thinkingStrategy |
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