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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Lean UX Canvas with its method-specific working model.
UX Design
Lean UX Canvas
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment.
Complexitysame
MediumMediumMedium
Timedifferent
Multiple workshops over several weeks45-90 min2-3 h
Participantsdifferent
2-83-83-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkImpact Map, Outcome Hypotheses, Delivery OptionsCompleted Lean UX Canvas, Hypothesis list, First experiment
Tagsno overlap
GrowthBehaviorRetention
OutcomesStrategyBehaviorPlanning
CanvasHypothesisOutcomesDiscovery
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas