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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration for Affinity Estimation.
Agile
Affinity Estimation
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.When many tasks need to be classified quickly, it sorts them by perceived effort and similarity. It reduces the effort of fine-grained estimation for large volumes.
Complexitysame
MediumMediumMedium
Timedifferent
Multiple workshops over several weeks1-3 h30-90 min
Participantsdifferent
2-82-83-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkGap Matrix, Action Plan, Risk NotesAffinity Size Map, Grouped Estimates, Unclear Items
Tagsno overlap
GrowthBehaviorRetention
StrategyAnalysisPlanning
EstimationBacklogRelative sizing
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix