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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.
Complexitysame
MediumMediumMedium
Timedifferent
Multiple workshops over several weeks1-5 Tage45-90 min
Participantsdifferent
2-8Nutzertraffic2-8
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkClick Data, Interest Signal, Learning DecisionDecision Matrix, Scoring Rationale, Selected Option
Tagsno overlap
GrowthBehaviorRetention
ValidationExperimentsDemandDiscovery
DecisionCriteriaScoringTradeoffs
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring