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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.
Complexitydifferent
MediumLowMedium
Timedifferent
Multiple workshops over several weeks1-2 h30-90 min
Participantsdifferent
2-82-81-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkDIBB document, Belief list, Bet list, Learning reportDecision Tree, Option Map, Assumption List
Tagsno overlap
GrowthBehaviorRetention
StrategyDecisionAssumptionsHypothesis
DecisionTreeOptions
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method