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Criterion
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
A paper-based illustration representing C4 Model with its core stages and visible working result.
Architecture
C4 Model
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.The C4 Model makes a system legible across several resolution levels, from context down to code. It suits situations where different audiences need to understand the same architecture from different altitudes.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitydifferent
MediumLowMedium
Timedifferent
Multiple workshops over several weeks1-4 h45-90 min
Participantsdifferent
2-81-53-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Hooked loop, Trigger map, Reward design, Ethics checkContext Diagram, Container Diagram, Component DiagramImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
GrowthBehaviorRetention
ArchitectureCommunicationVisualization
OutcomesStrategyBehaviorPlanning
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Paper illustration for Communication Plan
Delivery
Communication Plan