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| Criterion |  Growth Hooked Model |  Innovation Brainstorming |  Innovation Crazy 8s |
|---|---|---|---|
Purposedifferent | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | Multiple workshops over several weeks | 30-60 min | 8-15 min |
Participantsdifferent | 2-8 | 4-12 | 1-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Hooked loop, Trigger map, Reward design, Ethics check | Idea pool, Theme clusters, Shortlist | Sketch Set, Idea Shortlist, Direction Options |
Tagsno overlap | GrowthBehaviorRetention | BrainstormingIdeationCreativityWorkshopDivergence | BrainstormingSketchingSpeedDivergenceDesign sprint |
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