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| Criterion |  UX Research HEART Framework |  UX Research User Interviews |
|---|---|---|
Purposedifferent | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Low |
Timedifferent | 120 min initial, dann laufend | 30–60 min per interview |
Participantsdifferent | 3-6 | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | HEART-GSM Table, Dashboard | Interview Notes, Themes, Insight Summary |
Tagsno overlap | MetricsUX researchMeasurementSatisfaction | QualitativeResearchCustomerDiscovery |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
