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| Criterion |  UX Research HEART Framework |  Business Strategy TOWS Matrix |
|---|---|---|
Purposedifferent | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitysame | Medium | Medium |
Timedifferent | 120 min initial, dann laufend | 1-2 h |
Participantsdifferent | 3-6 | 3-10 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | HEART-GSM Table, Dashboard | TOWS Matrix, Strategic Options, Priority Actions |
Tagsno overlap | MetricsUX researchMeasurementSatisfaction | StrategyAnalysisOptions |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
