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| Criterion |  UX Research HEART Framework |  UX Research Customer Journey Mapping |
|---|---|---|
Purposedifferent | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitysame | Medium | Medium |
Timedifferent | 120 min initial, dann laufend | 2-4 h |
Participantsdifferent | 3-6 | 4-10 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | HEART-GSM Table, Dashboard | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | MetricsUX researchMeasurementSatisfaction | JourneyServiceService design |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
