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| Criterion |  UX Research HEART Framework |  Growth Funnel Analysis |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 120 min initial, dann laufend | 1-3 h | 20-35 min |
Participantsdifferent | 3-6 | 1-5 | 1-5 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | HEART-GSM Table, Dashboard | Funnel report, Drop-off analysis, Optimization hypotheses | Test Card with a pre-set threshold |
Tagsno overlap | MetricsUX researchMeasurementSatisfaction | AnalyticsConversionGrowth | ExperimentsValidationDiscoveryHypothesis |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
