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Criterion
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitysame
MediumMedium
Timedifferent
120 min initial, dann laufend1-3 h
Participantsdifferent
3-61-5
Formatdifferent
Workshop + asyncAsync
Outputdifferent
HEART-GSM Table, DashboardFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
MetricsUX researchMeasurementSatisfaction
AnalyticsConversionGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric