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| Criterion |  Growth Growth Experiment |  Business Strategy Three Horizons |  Business Strategy VRIO Framework |
|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-2 Wochen | Halbtags-Workshop, dann iterativ | 90-180 min |
Participantsdifferent | 1-6 | 3-12 | 3-6 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Experiment card, Result summary, Next bet | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | VRIO Table, Strategic Actions |
Tagsno overlap | MarketingGrowthExperimentsLearning | StrategyInnovationPortfolioForesight | StrategyDiagnosisBusiness modelCapability |
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