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| Criterion |  Growth Growth Experiment |  Agile Start Stop Continue |
|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When a team wants to deliberately adjust its working behavior, it makes habits visible and assessable. It focuses on concrete changes instead of diffuse mood. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-2 Wochen | 30-60 min |
Participantsdifferent | 1-6 | 3-12 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Experiment card, Result summary, Next bet | Start Stop Continue Board, Improvement Actions |
Tagsno overlap | MarketingGrowthExperimentsLearning | RetrospectiveImprovementTeamReflection |
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