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| Criterion | ![]() Growth Growth Experiment | ![]() Product Discovery Pretotyping |
|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-2 Wochen | Stunden bis wenige Tage |
Participantsdifferent | 1-6 | 1-4 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision |
Tagsno overlap | MarketingGrowthExperimentsLearning | ValidationDemandMVP |
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