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| Criterion |  Growth Growth Experiment |  Product Strategy OKRs |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-2 Wochen | 1-2 h Setup | 45-60 min |
Participantsdifferent | 1-6 | 2-20 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | OKR set, Measurement plan, Review cadence | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | MarketingGrowthExperimentsLearning | GoalsAlignmentOutcomesMeasurement | AssumptionsRiskExperimentsValidation |
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